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Wednesday, November 28, 2012

Selecting the Appropriate Target Audience for Your Online Questionnaire

One of the hardest things about using an online questionnaire, or any questionnaire for that matter, is ensuring you have the right target audience. Sociology students and statisticians concern themselves with this on a daily basis. There are a few rules to follow to make sure the results you obtain through the online questionnaire are actually valid and useful, which starts by understanding what you intend to monitor.

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