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Saturday, December 22, 2012

Applying Neuroscience in Business

If you follow the business news, you've probably noticed the word neuroscience being used more frequently over the past year or so. It's something of a "buzz" word out there and it has been used in connection with many areas such as the law courts and the military, as well as business. It is gaining more traction and there are several fields where the term "neuro" precedes a common business term - like leadership, coaching, teaming, economics and marketing. What do these terms mean - and should you be using them in your business?

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